About Us


Host Monte James grew up on a ranch on the northern borders of the sprawling Sandhills of Nebraska. His family raised cattle and farmed the Niobrara River Valley in Keya Paha County.

His radio career started at a small station in O’Neill, Nebraska doing everything from hosting the Polka Show to local news and markets. Monte’s “tour of duty” included stops at KSCJ in Sioux City Iowa, where he served as morning-show host and farm director. He then went on to the legendary WHO in Des Moines as part of the Marconi Award winning air-staff, as well as a lengthy stint at WNAX in Yankton, South Dakota. During his time behind the mic and in the fields, Monte had the opportunity to work under the direction of farm broadcasting greats like Lee Kline, Keith Kirkpatrick and Col. Jon Phillips, just to name a few. In 2004, he launched the groundbreaking Territorial Rodeo Update heard weekly on stations from the Rockies to the Great Plains and large and loyal following abroad on the internet. He also served as a Territory Manager for Sioux Steel Company from 2005 to 2015, building territories and selling livestock equipment across the Midwest.

Monte still enjoys working and hunting on the family ranch with his son Parker and nephews Shaylor and Shayce. He believes in country values and strives to promote rural communities and agriculture in America while at the same time providing fun and informative reports on Your Ag Network.

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